Good product packaging can have a big impact on your business sales. Choosing right product packaging can enhance the perception of your business and help your quality product make more sales.
Your customers branded shopping experience shouldn’t end when they receive their order. Ensuring your shipping and packaging materials are on-brand will help your business deliver an experience most customers will remember. The order in which products are presented can add exceptional value and enhance a customer’s shopping experience.
There are several opportunities for your business to deliver a memorable experience that improves your brand identity. When your customer receives a shipped package from your business, their very first impression of your product is going to be the carton.
Outer packaging of order
The very first thing your customer sees after delivery of the order is the outer packaging. For businesses shipping items that need discretion – such as adult items or premium products – a plain outer packaging is likely preferred, in order to prevent theft during transportation or prying eyes from neighbours.
For other quality products, particularly perishable food items, it can be essential to mark the outside of the box to alert recipients of the order contents immediately upon receiving delivery. Customized boxes and printed packaging material can improve your customer’s experience and can enhance your business’s bottom line.
Inner packaging
Picking the inner packaging of your fulfillment order is another opportunity to improve your branding. While many products are shipped with packing paper, foam, bubble wrap, etc you may differentiate your shipping experience by using quality materials that are more aligned with the ethics of your brand name.
For businesses looking to enhance their ethics, choosing biodegradable packaging or recycled materials shows your customers that you care about reducing environmental waste. This gives your customers the satisfaction of investing in a business that promotes sustainable practices, which makes them feel even better about purchasing.
Fulfillment box inserts
Once the box is opened, will you make use of this moment to present your customer with something in addition to what was ordered? This stage in the fulfillment process is often overlooked, but it can greatly improve the customer’s experience of unboxing their order. A note is not so effective, a custom printed card is preferred to give them a welcoming feel. Take this opportunity to thank your customers or formally welcome them to your brand.
Properly preparing your products for Amazon fulfillment is very important. With a professional FBA Prep in Australia you can only focus on improving your business growth, knowing that your quality products are in the safe hands.
Hire Professionals for FBA Prep in Australia
FBA professionals know how important it is to get your FBA prep work right. At Oz Prep Services, we provide high standard FBA Prep Services i.e. Labelling, Packing, Bundling, Inspection, Re-boxing etc. Contact us today to know more about our FBA Prep in Australia.
