Is it worth selling on Amazon Australia? This is a question many entrepreneurs ask as they consider entering the e-commerce space. With the growing presence of the Australian Amazon website and an increasing number of consumers turning to online shopping, the potential for success on this platform is greater than ever.
In this article, we will explore the key aspects of how to start an Amazon business in Australia, examine the pros and cons of selling on Amazon Australia, and look at different ways to maximize your performance on the platform.
The Potential of Australian Amazon
In 2023 alone, the Australian Amazon website had more than 6 million users who made purchases, and by July of this year, that number was already over 7 million. This means that by taking your business to Amazon you would be welcoming a large number of potential customers who are waiting to make their purchases.
Not only is this a large number of active users who make purchases, but the Australian Amazon website also has more than 75 million views and entries per month. This high volume of traffic provides a significant opportunity for businesses to gain visibility and attract customers.
The traffic that the website perceives per month allows even small sellers to tap into a vast pool of potential buyers. So if you are taking your first steps in the business, you could still increase your chances of making consistent sales.
Are you still wondering if it is worth selling on Amazon Australia? Then more numbers show the potential of this platform in the region, but keep in mind that Amazon’s rise in Australia did not happen overnight.
The COVID-19 pandemic accelerated its growth, as people turned to e-commerce for safer and more convenient ways to make their purchases. This shift in consumer behavior allowed the retail giant to expand its reach in Australia, quickly becoming a dominant player in the market.
By 2022, Amazon Australia had already achieved AUD 2 billion in sales. In 2023, that number reached AUD 6 billion, reflecting the platform’s continuous growth and increasing popularity among Australian consumers. Looking forward, this growth trend is expected to continue during 2024 and the following years.
Pros and Cons of Selling on Amazon Australia
Amazon is a global retail giant, which makes customers confident and willing to make purchases without fear. Not all digital marketplaces have this feature, so it is undoubtedly one of the positive highlights that makes the Australian Amazon website shine.
As we mentioned in the previous point, millions of users enter this page every day, and billions of dollars are moved annually, so it is a market of great magnitude that you could join by creating an account in simple steps.
If you do not have much digital knowledge, you should not worry since the platform is made to be easy to understand and even guides you through the steps to follow from creation to product upload and sales.
One drawback that can hold back new entrepreneurs is the taxes and fees that come with using Amazon seller accounts. The good thing is that Amazon is pretty honest about this and they let you know what these fees will be from the moment you create your account, but this doesn’t make them go away,
If you have a consistent sales flow then the fees will practically pay for themselves and you won’t even notice them. After all, any physical or digital business will involve some kind of expense. However, we recommend that you familiarize yourself with them and evaluate whether they are justified for your venture.
Maximize your Success on the Platform
As previously mentioned, Amazon’s global success offers your business substantial visibility, significantly boosting its potential from the start. By leveraging Amazon’s established reputation and vast user base, your products can gain immediate exposure to millions of customers.
Apart from that, you can further enhance your business’s success by staying updated on platform trends and utilizing the tools and strategies Amazon provides, such as optimizing your listings, utilizing advertising options, and analyzing consumer behavior. These approaches can help you tap into new opportunities and remain competitive on the platform.
Paid ads are a way to boost your sales almost immediately, as they will make potential customers see your products quickly. If this is not within your budget, you can maximize your performance on the Australian Amazon website by loading each product description with related keywords.
Don’t forget that Amazon charges extra fees if products are left in storage for a long time, so you must keep the dates in mind and you can run exclusive promotions to free up inventory if necessary.
Finally, a great strategy to boost visibility and drive sales is by integrating your Amazon product links into your business’s social media platforms. For example, you can use Instagram Stories to showcase a product in action, while including a direct link or tag that seamlessly redirects followers to your product’s listing on Amazon.
This method makes it easier for potential customers to explore and purchase your items with just one click, streamlining the shopping experience.
Get ready to start an Amazon business in Australia.
Chances are you’re now wondering how to start an Amazon business in Australia, and the good news we have for you is that it’s much simpler than you might imagine.
You must create a business account (we have an exclusive guide for new sellers that you can also check out), in which you will initially be asked for personal information such as name, occupation, phone number, and email.
Amazon will also require you to include a bank account so that you can receive the earnings and they can charge fees, but they will never ask you for personal passwords for them. Once your account is approved, you can start uploading products and finalizing the business descriptions that will appear publicly on the australian amazon website.
So, is it worth selling on Amazon Australia? With a well-executed strategy, it is!
