Amazon Seller Central in Australia: Essential Steps for New Sellers in 2025
Amazon Seller Central

If you are new to the world of online sales, getting started with a giant like Amazon can be intimidating at first. Before taking such a step, the best thing you can do is educate yourself and learn more about the different steps to follow, and you are in the right place to achieve this.

In this article, we will tell you more about the Australian Amazon Marketplace, which is the place where companies (small, medium, or large) can buy products to resell. We will also delve into how the Amazon Business Account Australia works, and the best tips that people who want to be an Amazon Seller Central Australia should know.

How to set up your Amazon Business Account Australia

Creating an Amazon business account is just as easy as setting up a normal customer account. When the retail giant arrived in the country, it opened its doors so that numerous entrepreneurs and sellers could take their businesses to its platform, while also offering new possibilities for them to buy supplies in the same place.

To set up your Amazon business account in Australia, you will be asked for information such as a telephone number, email, and specific data about the company, business, or venture, as well as records that prove its existence. Verification can take a few business days, so keep that in mind.

If you already have a personal Amazon account to make your purchases, we recommend that the data you provide to set up your Amazon business account in Australia be different. If you have a company phone or an institutional email, use those, since if you create one with your personal ones associated with that customer account, then both will start to work poorly and even one of them may be blocked.

To set up your Amazon business account in Australia, the platform will ask you to have some kind of registration or accurate information about the business. They do this to verify that the sellers are trustworthy, guaranteeing their security and that of their customers.

However, it does not have to be a large company, since the account can be created by people who are entrepreneurs and the sole owners of the business, as well as people who have small and medium-sized enterprises.

The account for businesses is free, but as we will show you later, there are some fees and regulations, as well as additional shipping costs that it is better for you to know before taking the first step. As a tip, if you receive a call or an email saying that you must pay to have an Amazon business account in Australia, it is most likely a scam.

Effective strategies for navigating the Australian Amazon Marketplace

The Australian Amazon Marketplace works the same way as any other online marketplace, so if you have experience with one then you have nothing to worry about here. Anyway, now we will give you some tips to make it easier to navigate.

When you browse the Amazon Marketplace you will see products from both the marketplace and those listed on the regular Amazon. This is not a negative thing, but keep it in mind if you are planning to buy in large quantities or if you are looking for a specific retailer.

If you make a purchase and need a refund or exchange a product, it will be a little trickier than with the conventional Amazon. In this case, you will depend on the policies imposed by that seller, which may involve you paying the shipping costs during the return of the product as well as other additional fees, so we recommend that you evaluate their policies before buying.

Apart from that, the site works exactly the same. You can go to the exact category if you already know what you need, or search for it using the magnifying glass. In addition to the product name, you can also write down the supplier’s name if you are already familiar with a brand and want something specific. Otherwise, you can scroll through the different categories or the promotions sections available on the Australian Amazon marketplace.

The great advantage that you will find in the Australian Amazon Marketplace as opposed to its versions in other parts of the world is that here your competition will be less. As a seller, you won’t have to compete against as many sellers in your category, making it easier for you to make sales even if you’re a first-time seller.

Key considerations for fees and regulations for Amazon Sellers in Central Australia

Are you considering embarking on the adventure of becoming an Amazon seller in central Australia? Then we recommend that you continue reading the key considerations we have for you regarding fees and regulations for everyone who wants to start selling in the country.

As a basis, Amazon sellers must pay fees per sale that represent 15% of the value of the product that they sell. This can vary depending on your seller category and the number of products you sell. The Amazon selling plan costs $0.99 per sale, or you can opt for the professional seller plan that costs $39.99, no matter how many products you sell (so if you have a lot of sales it is more convenient than the previous one we mentioned).

The Amazon seller in central Australia must also pay for the storage fees for storing their products in the warehouses of the retail giant. These fees usually include those for packaging the products and in some cases those for shipping to the final destination.

As for regulations, in the Australian Amazon marketplace, you cannot publish products that are illegal or that are not freely sold in the country. This means that you cannot sell weapons, drugs, or very expensive products such as works of art from famous artists or very old ones (since Amazon usually associates them with the black market and can report you).

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