International Seller's Guide: Shipping to Amazon AU & Mastering Customs - OZ Prep Services
The Essential Guide for International Sellers

The Essential Guide for International Sellers: Navigating Australian Customs, GST, and FBA Prep for Seamless Amazon AU Launches

Australia is one of the fastest-growing e-commerce markets, but getting your inventory here requires mastering a few critical steps. For the international seller shipping to Amazon AU, dealing with Customs, GST obligations, and FBA-compliant preparation can be the difference between profit and costly delays. Don’t let import headaches stall your global expansion.


Step 1: Account Setup and Product Compliance

Before your shipment leaves its origin country, ensure your Amazon AU Seller Central account is active and your product listings are compliant with Australian safety standards. The Build International Listings tool can help, but regulatory checks are non-negotiable.


Step 2: Mastering Australian GST and the Importer of Record (IOR)

For an international seller shipping to Amazon AU, the IOR is the biggest hurdle. Amazon cannot be your IOR. The IOR is the party legally responsible for customs clearance and paying the 10% Goods and Services Tax (GST) and any import duties.

  • DDP is Key: Always use Delivered Duty Paid (DDP) shipping terms. This ensures all costs are handled upfront, preventing Amazon from refusing the shipment.
  • The IOR Requirement: You need a freight forwarder or a trusted Australian 3PL to handle this critical IOR function on your behalf for smooth clearance.

Step 3: Why FBA Prep in Australia is Non-Negotiable

Once your inventory clears Customs, it still needs to meet the strict FBA standards. If you are an international seller shipping to Amazon AU, utilizing a local prep center is crucial for:

  • FNSKU Labeling: Accurate, machine-readable FNSKU and box labels are applied by experts.
  • Quality Control: Inspection for any minor damage that occurred during the long international voyage.
  • Avoiding Unplanned Fees: Professional prep eliminates the risk of Amazon charging you high fees for non-compliant inventory.

Conclusion: Simplify Your Logistics and Ship to Amazon AU

Don’t trade time and compliance risk for marginal savings. By partnering with an Australian-based FBA Prep expert like OZ Prep Services, you minimize the risk associated with being an international seller shipping to Amazon AU and get your products selling faster

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