Are you thinking about taking your business to the next level? It doesn’t matter if you are an entrepreneur who is just starting out or if you have a medium or small company, there is a place that will make you visible to millions of potential customers every month.
We are talking about the Australian Amazon website, which has been growing non-stop since its arrival in the country. The numbers of this company are out of this world, and the sellers who have a presence in Australia also claim that they have recorded profits never before achieved.
In this article, we will give you objective and concrete information about the platform, so that you know if it is right for your business or not. Here we will focus on questions about how to start an Amazon business in Australia, and whether it is worth selling on Amazon Australia, so that you have a complete vision about it before having to enter the world of e-commerce.
Opportunities on the Australian Amazon website
Amazon Australia has millions of users scrolling through the various categories on its website every month, so there are plenty of opportunities for sellers, whether they are just starting out or large business owners.
The Australian Amazon website is divided into 7 main categories: Toys & Games, Fashion, Beauty, Books, Music, Electronics, and Home Products. So the products you sell must fall into one of these categories.
There is also a section for branded gift cards, but selling these products is only recommended for established brands, such as Apple, Uber Eats, Netflix, etc. The Beauty category has a Personal Care subcategory where over-the-counter medications such as vitamins, ibuprofen, etc. can be sold, so pharmacies (even small ones) can sell here.
The Australian Amazon website only blocks products that are illegal or controlled by national regulations. This makes the opportunities immense, and you can sell a wide variety of products, although it is always better to focus on one or two categories.
If your products do well (lots of sales and good reviews) then the Australian Amazon website can move them to the “Best Sellers” section, which will increase your visibility to a larger number of potential buyers.
A step-by-step guide to how to start an Amazon business in Australia
The first steps in how to start an Amazon business in Australia are super simple. Amazon requires you to have some kind of registration that verifies the existence of your business. This is to ensure that the platform is not filled with scammers and remains a safe place for customers who want to make their purchases here.
This sample registration will be necessary even if your business is a small venture or if you are the only person working there. To obtain it, we recommend that you contact the state agencies in your city that are in charge of the task.
In addition to that, the Australian Amazon website will ask you to include a phone number and email, as well as other personal information. Your email and phone number should not be associated with another Amazon account, otherwise, there may be numerous conflicts that lead to the closure of one of the accounts. If possible, add an email and phone number that is associated with your company.
In any case, make sure that they are contact methods that you commonly use, since Amazon will send everything there, and otherwise, you may miss important news or announcements.
After all this, the Australian Amazon website will review your application and approve or deny it, which can take between 24 and 72 business hours. If it takes longer, you should contact the company as the process does not take that long. If your application to be a seller is denied, you can consult the reasons and appeal with documents that justify that you can be part of the page as a seller.
Then, you will be ready to start uploading your products listed in the corresponding categories. Remember to take full advantage of SEO techniques, use all digital tools to your advantage, and use attractive photos so that your products attract the attention of potential customers.
Advantages and challenges of selling on Amazon Australia
Is it worth selling on Amazon Australia? Well, fortunately there are many advantages to doing so. We know the fact that not everything that glitters is gold, but a major thing that Amazon brings to the table is that it’s an established company in the retail world and therefore trustworthy to its customers.
That means people are not scared to make purchases through the site, even when putting out a large sum of money, because they realize that, yes, the company identifies who the sellers are-which isn’t the case in every online market. You will have assured customers who will be buying from you-in big numbers-something quite impossible to achieve with any other means, even if you have lots of exposure through social networks.
Another advantage is that the Australian Amazon website is super easy to use, you don’t need to be a tech expert to be able to upload your products and start selling. The process in which you list the products is intuitive and the platform will give you instructions so that you don’t fail in the attempt.
Some disadvantages are that while it is true that there are millions of customers, there are also hundreds of sellers. Some competitors will have been in the market for more years than you, or they will have a brand behind them that will attract customers on their own.
To compare this, you have to consider that you are setting up your business in a mall. There are obviously hundreds of people walking by every day, but there are also giants in the market that you will have to deal with. However, in the case of Amazon, this can be solved more easily if you have a good strategy when making listings, if you have competitive prices, and if you are up to date with market trends.
Apart from that, Amazon fees can be a challenge. Each sale you make will have a tax of 15% of the total value, and you must pay $0.99 for each sale you make or a monthly membership of $39.99 for professional sellers (and then you would no longer have to pay for each sale, which can be very useful in some cases).
