Are you looking to take your business to the next level or starting from scratch? Whether you’re an established entrepreneur or new to e-commerce, Amazon business accounts in Australia offer a powerful platform to expand your reach and grow your brand. With the right strategy, you can tap into a massive customer base and boost your sales.
In this guide, we will walk you through the key steps to set up your account, optimize your listings, and navigate the unique dynamics of the Australian Amazon marketplace to ensure your success from day one.
Set up your Amazon Business Account
The first step for everyone who wants to be an Amazon seller in central Australia is to set up your Amazon business account. This account is different from the one you would use to make purchases on the website, but setting it up is quick and straightforward.
To create your Amazon Business account, start by going to the login section and selecting “Create an account.” Amazon will prompt you to provide some basic personal information, such as your first name, last name, email, and phone number (you can use either your personal number or your business number). After that, you will need to complete a simple verification process to confirm you are not a robot, and you will be set to proceed to the next steps.
To fully set up your Amazon Business account in Australia, you have to verify your business credentials. This includes providing details like your business name, ABN (Australian Business Number), and billing information. Once your business information is validated, you can access exclusive features, such as multi-user accounts, business-only pricing, and streamlined purchasing tools tailored to business needs in Australia.
Optimize your Listings for the Australian Consumers
The main goal is to generate content that is attractive to customers, otherwise, they will continue scrolling through the Australian Amazon marketplace, until another product appears that catches their attention. To do this, start by using good quality photos that highlight the best of your product. They must be photographs that are faithful to what you sell and the more angles you can show, the better.
Also, make sure your descriptions are accurate but catchy. They should have catchy puns or be formal and sophisticated depending on your clientele. Using keywords will also help your products appear among the top options.
To finish off the optimization, Amazon has the functionality to add a “Buy box” so that customers who are completing a purchase can see related products that you offer, and are more likely to buy them. For example, if you sell food you can set it so that when someone buys chocolates they will see coffee or wine as additional options, if you sell clothing you can show jeans if the person buys t-shirts, and so on.
Get to Know the Local Market
Trends in Australia are constantly evolving, so staying updated is essential. If you already have a physical store or an established business, focus on your best-selling products and consider adding complementary or similar items to expand your offerings.
If you’re new to the Australian Amazon marketplace, it’s crucial to start by researching the current market trends, popular categories, and consumer preferences. Begin with products that align with your expertise or have a proven track record in other markets, while also exploring new opportunities that resonate with Australian shoppers.
Take advantage of Amazon’s tools, such as keyword research and competitor analysis, to identify gaps in the market and optimize your listings for better visibility.
There are some products that an Amazon Seller Central Australia cannot list, such as certain animals, fine art or decorations (which are suspected of being stolen), and fake currency, among the most common prohibited items. Of course, the sale of certain weapons, human parts, photos of crime scenes, offensive or controversial materials, and illegal drugs in the country is also prohibited.
Get to Know the Local Fees and Regulations
This is the trickiest part of becoming an Amazon seller in central Australia: The more you know about local taxes and regulations for Amazon sellers, the easier your task will be and you will be able to really understand how your income works or the expenses that you can foresee for your business in the near future.
Not everything that glitters is gold and Amazon has some fees that you need to know in order not to lose money or harm your business, especially for those entrepreneurs who are just starting out.
Amazon Australia has a section detailing each of the fees that may apply depending on the industry. However, some are standard and you should be aware of:
- Referral fees for each product sold can range from 6% to 15%.
- Shipping fees for your products will vary depending on the methods your business selects, and you will be informed in each particular case.
- There are long-term storage fees that Amazon may apply if you have products that you have not sold for a long time. In these cases, we recommend that you run exclusive promotions, since selling them at a lower price may be a better strategy than paying these additional fees.
Now you might be wondering: How does your Amazon business account in Australia get charged with the fees? Well, when you set up your account they ask you for personal or business bank account information. So even if you don’t make a profit for a month, they will deduct the fees from the account you provided.
In case you are making consistent profits, you can change the settings so that the costs are deducted from your business balance on Amazon, but this is not always ideal as it can cause confusion about the actual earnings or expenses your business is making.
To reduce some of the fees, the Australia Amazon marketplace offers two main plans: The First plan costs $0.99 (excl. GST) per unit sold and the Professional plan costs $49.95 (excl. GST) per month, regardless of how many units you sell. These plans are useful if you plan to work exclusively with Australian customers, as they do not apply to Amazon International.
Boost your Selling with Amazon Business
Like any platform, it has its pros and cons, but the truth is that Australia’s Amazon Marketplace is a gateway to a customer base spread across the country and can give you a unique level of exposure.
Take the time to create an Amazon business account that is professional and appropriate for what you want to sell. Do the same when creating the listings and the selection of products you will sell here. Stay informed about changes in fees and regulations, and you will be ready to grow your business.
